Get to know your B.O. with the founders of natural anti-odourant NO PONG Chris and Melanie.
What made you reconsider regular deodorant?
As people who live a healthy, active lifestyle, we’re not always perfect about choosing the “right” option, but when it comes to a product that is used daily, we wanted to know exactly what we were putting on our skin.
Most people wear deodorant, so that they don’t smell of B.O. Over the years, we just persevered with regular deodorant, and just lived with the fact that they are only kind of effective at combating body odour. When we discovered a formula that was all natural, and even more effective it was a no-brainer really!
How did your product development journey begin?
Well, Melanie has a long history of making her own cosmetics – moisturisers, lip balms, sunscreen and zinc – and she had been making a fairly crude early version of No Pong for herself.
We were on a surfing trip in the tropics and using this deodorant and Chris literally wore the same shirt for 3 days and didn’t smell at all. It was pretty much at that point we knew we were onto something and No Pong was born.
Then came all the fun of complying with regulatory requirements, improving that original formula and being quite ruthlessly honest about our expectations of the product ourselves. It’s quite a different product today, as it was on that tropical surf trip!
How does NO PONG differ to other deodorants in the supermarket?
No Pong is quite different to other supermarket deodorants. Firstly, it’s a cream that you apply with your fingers, much like a sunscreen or moisturiser.
Secondly, it’s not water based so it won’t simply wash off when you sweat. No Pong is designed to create a water resistant environment that smelly armpit bacteria can’t stand, which is part of the key to its effectiveness.
Finally, it’s not available in supermarkets! We’ve designed our entire business around being an efficient, direct to customer operation, which enables us to pass on those savings to our amazing customers. Supermarket chains typically expect deep discounts from their suppliers, and these would make many great products unviable to sell at the costs we sell at. We believe great, natural products should be affordable and not come with a “natural tax”, and we aim to always keep No Pong priced that way!
What harmful ingredients do regular deodorants contain and what are they capable of doing to our bodies?
There is a lot of hype around some of the ingredients in regular deodorants. This might sound counter-intuitive coming from a natural deodorant company, but we’re science people as well and the truth is, the jury is still out on many of the effects they can have on our bodies.
There are a few key ingredients that are known to have an effect on the human body: Aluminium is known to have potential to cause mutation to genetic code. It has been contentiously linked to Alzheimer’s disease also Parabens are known to mimic hormone functions, particularly oestrogen, and its well-known effects on breast cancer.
Triclosan is a common anti-bacterial found in traditional deodorants, and actually banned for use in soaps by the US Food and Drug Administration, but not in Australia. However, it’s really important for people to understand that the scientific jury is out on the realworld, long-term effect of many of these as used in deodorants. That said, why use these ingredients at all if you don’t have to!
As a fashion mag, we despise yellow underarm stains on our white garments. What can we do to avoid this?
Yellow stains from regular antiperspirants are annoying. Anti-perspirants contain ingredients designed to block pores, so, when mixed with your sweat, it transfers to clothing and is likely to leave residual marks and stains.
When applying a deodorant, although it doesn’t contain pore blocking ingredients, we would still recommend waiting a few minutes for it to absorb or dry before putting on close fitting clothing. This will help minimise any transfer onto clothing. NO PONG keeps costs low by adopting no frills packaging.
Why was this an important decision when creating the brand?
Our packaging is straightforward, simple and importantly for us personally does not contain any plastic, and it fully recyclable. As an online focused business, keeping costs low is important to us, so we can pass those savings on to our awesome customer!
What other lifestyle habits can our readers explore when opting for a more natural way of living?
Hydration is pretty much the key to living a healthy life. Up to 60% of our bodies are made up of water. This means that our organs and systems depend on that water. So, if you want to start with healthy habits, start with hydration. It will help everything else work more efficiently and will give you more energy to choose other healthy habits.
Name one celebrity you would like to introduce to NO PONG and why?
Steph Gilmore! She is such an inspiring Australian, both in and out of the water. She is a six time World Surfing Champion and has so much grace on and off the surfboard. It really takes something special to be at the top of your game for so long, and she is such a great ambassador, not only for surfing, but for all women in sport.
Visit www.nopong.com for your sweat solution from $5.95.