Made for Men: Bulldog Skincare
Created out of a need for straightforward skin solutions, Bulldog Skincare For Men has soared in popularity since its 2005 inception, solving sensitivity, oiliness and mature skin issues along the way. Founder Simon Duffy gives Label an inside look at his skincare philosophy.
What inspired you to create your own skincare range?
The idea for Bulldog Skincare For Men was born whilst I was shopping for skincare products for my wife. I was buying some of her favourite products when I noticed that there were no straightforward skincare options for men which contained natural ingredients. I quit my job in the Summer of 2006, and set about building the company with a friend. We launched the first set of 6 Bulldog products into a leading supermarket chain in the UK in the July 2007.
How does Bulldog Skincare For Men differ to your typical supermarket brand?
Firstly, our products have been purpose built for men. They are not just a men’s version of what was initially a women’s brand, as you could say for our competitors such as L’Oréal or Nivea.
Secondly our products work really well and I believe superior performance is a big differentiator for Bulldog. Bulldog’s products are effective at getting the job done and use natural ingredients. Men are interested in simple and more natural formulas, but they are highly motivated by performance and results too.
What skin concerns does Bulldog Skincare For Men target?
We want to target the broad set of regular skincare concerns that men might face. In the UK, where Bulldog is most established, we have four main product families; Original Sensitive, Oil Control, and Age Defence. We also offer a lot more than just standard skincare products as is evident with the Beard care products we offer and with the more advanced eye care and face mask products that feature in some of our product families. We want to launch as many of these products in Australia as we can.
Our best-selling Original Range is for everyday skin maintenance for men with normal skin. Each product within the range contains aloe vera, camelina oil and green tea. 70% of men will experience skin sensitivities at some point in their lives. Growing facial hair, shaving and a variety of external aggressors can cause redness and skin irritation. Our Sensitive range is fragrance free and has been designed to sooth sensitive skin. The key ingredients within this range are baobab oil, oat oil and willow herb. Our Age Defence range contains a potent blend of antioxidants which help to fight free radical damage, which is a major cause of skin ageing. These are rosemary, echinacea and vitamin E.
How does Bulldog Skincare For Men achieve an eco-friendly status?
It’s great if people recognise this ambition in Bulldog to be more eco-friendly. We’d like to inspire the rest of the industry to move in this direction too. For us there are lots of things that go into being more environmentally responsible. I’ll share a few examples. Recently microbeads have become a hot consumer interest topic – and rightly so. Since our launch in 2007, we never used plastic microbeads (well before the UK ban took place). Instead, we used natural exfoliants in our first ever face scrub and have continued to do so ever since.
More recently, in January 2018, we became the first men’s skincare brand in the world to use plastic derived from Brazilian sugarcane in our tubes. In the UK, our most recent innovation is our Original Bamboo Razor.
What is your skincare philosophy?
Keep it simple. Cleansing and moisturising are key. Use our Original Face Wash and Original Moisturiser twice a day for just two weeks and you will see the difference in your skin, which will look fresh and feel smoother and more hydrated. You might even get some compliments too! These two steps are non-negotiable and don’t take any longer than the time it takes to brush your teeth! We should all have time do this.
Tell us about your expansion into the Australian market. What made Woolworths the ideal partner?
Bulldog is now in 25 different countries, and we are working with some of the biggest and best retailers in the world like Target (USA), Boots (UK), Carrefour (France) and Olive Young (Korea). We look for retail partners who share our aspiration to grow the men’s skincare category, and who see the opportunity in helping to support a brand that is approaching the challenge of recruiting more men to these types of products in a different way to the standard brands already in this space.
Click to bulldogskincare.com for more.