Share The Base (formerly, The Base) range of LB cream by Lara Worthington, launched to great fanfare in 2014. The brand has evolved and now, Share The Base operates as a not-for-profit enterprise, donating 100% of its net proceeds to three selected Australian charity partners.
Honouring her home country and causes close to her heart, Lara has teamed up with credible Australian charites: WWF Australia, The Humpty Dumpty Foundation, and Bowel Cancer Australia as the first three project partners to launch the initiative.
Customers can nominate at checkout where the proceeds from their purchase are directed, and Lara and her team are hopeful this model will generate understanding of the important work of these organisations.
A makeup-and-skincare hybrid, the all-inone LB Cream evens skin tone, hydrates, nourishes, and helps you glow. The lightweight formula glides on smooth, leaving a flawless finish with SPF 15 protection. It’s designed to enhance your complexion, not conceal it — for a natural glow that looks like you’re not even wearing makeup at all.