The Gold Factor

SASSOU JAPAN speaks to Label about the best regime for Spring skin, their brand philosophy and how gold gets results.

What inspired the use of gold in SASSOU JAPAN skincare?

For centuries, ancient cultures have looked to one of the world’s most valued minerals, gold, as a source of undeniable beauty, wealth, artistry and glamour. In fact, historians have long maintained that civilisations such as those in ancient Egypt, Rome and China, considered gold to have medicinal properties and often used this natural treasure to treat a variety of skin conditions and bodily ailments.

 What makes SASSOU JAPAN a unique skincare brand?

SASSOU JAPAN’s Goldwaver Series in Australia, is pioneering the use and application of natural plant extracts and premium pure gold leaf. Ideal for all skin types and complexions, the Goldwaver collection, which includes the Gold Beauty Cleansing Bar (100g), Angel’s Dew Divine Moist (60ml), Gold Shimmering Essence Toner (50ml), and Gold Eye Shiteru (15g), contains Japanese-sourced pure gold and is proven to revitalise dormant skin tissues and awaken weakened structures in the skin. Combining antioxidant-rich flower and algae extracts with the anti-inflammatory and hydrating benefits of honey, the Goldwaver collection adjusts the skin’ natural 28-day renewal cycle by balancing excess sebum production, detoxifying and refining pores, enhancing skin translucency and elasticity, restoring moisture and creating a protective luminous barrier from environmental stressors.

What is the SASSOU JAPAN skincare philosophy?

In keeping with the traditional Japanese skincare practices, SASSOU JAPAN is dedicated to using cutting edge technological research to develop skin-care products that are innovative, and effectively formulated to address signs of ageing, including dark spots, dull skin tone, fine lines, wrinkles, dehydration and environmental damage.

SASSOU JAPAN believes that you need to pay particular attention to your ever-changing skin as it transitions from day-to-day, year-to-year under mounting stress, environmental assaults and through the natural course of aging. With all these factors in mind, SASSOU JAPAN believes that you can overcome them and maintain healthy and radiant skin with a good beauty regime that begins with cleansing and cleaning your skin, starting at the pores.

 What Japanese skincare traditions should western women start to adopt?

The Japanese were among the first people to discover skin care treatments. People in Japan pride themselves on having healthy, beautiful skin – taking every possible precaution to keep it nourished and youthful. Japanese women adhere to a strict regime on a daily basis, morning and night, starting with cleansing using a foam wash, and following this with applications of various serums, toners and creams depending on needs of their day.

 What is the area women tend to neglect most in their skincare regime?

Natural collagen production in our bodies start depleting when we are in our late twenties. Women often don’t start to adopt an anti-aging skincare regime until they start seeing fine lines forming. It is recommended that women start adopting an anti-aging regime in their mid to late twenties. Our Goldwaver series with its star pure gold ingredient was developed to delay the aging process through a strict regime of cleansing, tightening, brightening and rejuvenating the skin.

Get golden at sassou.com.au